I build the systems that turn marketing ambition into business results.
I'm Jill Dechenne — an integrated marketing leader and GTM architect with 20+ years building the systems that turn marketing ambition into business results for global brands like Intel, Microsoft, and high-growth organizations across the B2B landscape.
I've led global GTM strategy for Microsoft Surface, built Intel's Integrated Marketing Engine, and architected the zero-to-one creation of the AI PC category — work recognized as a 2024 Forrester B2B Program of the Year finalist.
Across enterprise, growth-stage, and partner ecosystems, I operate as the connective tissue between strategy and execution — the layer that keeps product, brand, sales, and channel moving as one, even when they didn't start out that way.
I lead with intention, clarity, and architectural precision. I build systems that outlast me. And I bring a bias for action, a belief in experimentation, and a commitment to human-centered design.
Clarity Catalyst Studio is where that work lives — a GTM systems studio for organizations who need a fractional CMO, a strategic partner, or an operator who can walk in and build the system that's currently missing.
One-off wins fade; operating systems compound.
Every framework starts with the buyer's journey, not the org chart.
Systems that make campaigns repeatable across markets and teams.
Global operating discipline without losing the speed of a scrappy team.
Built categories and functions from nothing, twice — at Intel and beyond.
I design the operating model, not just the campaign calendar.
Modern, agentic workflows paired with 20+ years of marketing judgment.